Over three months, click-throughs to the website increased tenfold.Ī study found that a Wendy’s Instagram ad had a six-point increase in memory retention compared to the single-image ad. Kinetic Social (a social marketing tech agency) revealed that carousel ads generated a significant increase in traffic to the advertised business’s websites. Well, if getting more traffic to your website is your goal, it’s been found that it’s worth the extra effort. So if you can simply upload one image, drop in your ad copy, and slap on a call to action button, then why bother going round and round with a carousel design? In a few steps, you have a snazzy new ad ready to publish. Facebook and Instagram made it quick and easy to create sharp and dynamic professional ads.
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